Staff Directory

Ben Fredregill
Director
435-259-1340 | bfredregill@grandcountyutah.net
Ben is an accomplished and results-driven business leader with broad expertise in organization creation, business development, strategic planning and execution, initiative design and implementation, fiduciary implementation and management, team creation and development, process design and implementation, and continuous improvement.

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Michael Soleta

Assistant Marketing Director
msoleta@grandcountyutah.net

Mick leads marketing and communications projects across paid, earned, and owned channels. He moved to Moab from New York City, where he worked in marketing and communications for more than 15 years. Before relocating, he visited more than 50 national parks in 23 states. When he came to Moab, he saw a lifetime’s worth of adventure, and got a job giving backcountry 4×4 and whitewater rafting tours in Arches and Canyonlands. He grew up in Minnesota.

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Ben Alter

Assistant Economic Development Director
435-259-1370 | balter@grandcountyutah.net

Ben hails from Northern Virginia and moved to Moab in April of 2021 for a term as an AmeriCorps service member with the Economic Development department. Around Moab, Ben has also worked as an adaptive river guide, conservation corps crew member, server, and non-profit development professional. In his current role as Assistant Economic Development Director, Ben works to help plan events, coordinate local business assistance, and realize funding opportunities for some of the community’s most pressing needs. Before moving west, he studied history at Bard College and volunteered as a tutor with the Bard Prison Initiative. Ben loves all animals dearly and makes a point to say hello to each cow he encounters when he’s out off-roading, backpacking, rowing or just taking a stroll.

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Alison Harford

Assistant Marketing Director
435-259-8825 | aharford@grandcountyutah.net

Alison is a communications expert with roots in the West. She grew up in Boulder, Colorado, studied journalism and geography at Syracuse University, and has lived in Moab since 2021. She loves place-based storytelling, biking, and trail runs.

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Bega Metzner

Film Commission Director
435-260-0097 | bmetzner@grandcountyutah.net | filmmoab.com

Born and raised in New York City by her director father and photographer mother, Bega Metzner was a child of the industry. She started her formal career on a film set working as a PA (Production Assistant) where she met a costume designer who quickly whisked her away into the world of wardrobe – a world she worked and traveled in for over 20 years. Bega quickly worked her way up from shopper to set costumer to assistant designer, and soon took off on her own as a costume designer and stylist for film, commercials, and editorial print ads. During this time, she spent her downtime in Moab, Utah, a place she first fell in love with (and drank the water from matrimony springs) while on a photoshoot in 1989. When Bega decided she wanted to live full-time in Moab, she started working for the Moab to Monument Valley Film Commission as the assistant director, taking on the role of Director in December of 2016. After 6 years as a Moab City employee Bega is now a joyful member of the Grand County Economic Development team as the Film Commissioner. Bega continues to act as the liaison between any type of media production and the area she represents – Moab to Monument Valley.